Julien Pilard, Chief Operating Officer of 111 Management, stands as a seasoned architect of gastronomic experiences. His story ties together with the threads of family legacy, international exploration, and a relentless passion for the art of hospitality.
Born into a family of hoteliers in France, Julien’s introduction to the world of hotels and restaurants began almost four decades ago. His parents, proprietors of establishments in France, turned their hotel into a home. Julien’s formative years were steeped in the culinary world’s rich aromas and bustling energy. “At 12, I started working with them,” Julien shares with a smile, reflecting on those early days. Little did he know that this immersive experience would lay the foundation for a lifelong journey in hospitality.
At 22, he embarked on an international exploration, from the UK to the lively streets of New York City and the sun-drenched locales of Cannes and St Tropez. In 2012, he moved to Dubai to join Atlantis, where he steered Nasimi Beach, the city’s pioneering beach club. The experience, he notes, was a highlight and a testament to the diversity of Dubai’s culinary scene. Following his stint at Atlantis, Julien navigated Dubai’s culinary landscape, steering the F&B operations at Dubai Golf Creek and Yacht Club. Later, he opened his own venture – Bistro Des Arts in Dubai Marina.
“In 2021, I joined SLS Hotel for the opening and ran the F&B department for two years. And here I am since March 2023, managing the operation of 111 Management, Hospitality Group,” Julien shares, tracing the steps that brought him to his current role.
As the COO of 111 Management, Julien’s responsibilities extend far beyond the boardroom. “Hospitality is people’s business,” he emphasises, underlining the importance of fostering a thriving company culture. His role involves finding the right talent, providing support, and ensuring the team’s success.
Established two years ago, 111 Management emerged as a young player in the industry, initially operating KASPIA. Today, it owns four DIFC venues and one in Al Naseem and manages two ongoing projects. Julien sees the mission of 111 Management as bringing robust brands to the market, developing their own names, and efficiently operating diverse projects.
His market insights, cultivated over 12 years, position him as a key player in shaping the ever-evolving hospitality landscape. His extensive network, honed relations with F&B maestros, and an understanding of standalone and hotel businesses contribute to 111 Management’s ascent in the hospitality realm.
“The trend is evolving with entertainments, shows on stage and at the table,” he notes, shedding light on the industry’s dynamic shifts. He anticipates the influx of renowned international F&B brands to Dubai in 2024, potentially redefining the culinary landscape once again.
Beyond the boardroom and bustling kitchens, Julien shares a glimpse into his personal sanctuary. Every morning at 7:30 AM (winter) and 6:30 AM (summer), he embarks on a ritual invigorating his spirit – cycling, running, swimming, and working out. This dedication to physical well-being has become a vital part of his routine.
In both his personal and professional life, Julien lives by the mantra of humility. “Try to be as humble as I can, drop any kind of ego, avoid working with emotion, and work hard,” he reflects. This ethos and his passion for the culinary arts have propelled him through two decades of growth and learning.
While Julien’s journey with 111 Management is still in its early chapters, he takes pride in the relaunch of Atelier Robuchon. Acquired a few months ago, the venue underwent meticulous restructuring and refinement in the heart of DIFC. The journey, Julien acknowledges, is ongoing, but the team’s dedication promises a triumphant return to the F&B map.
As the culinary landscape continues to evolve, Julien Pilard remains a maestro orchestrating experiences that transcend the ordinary. His tale is of unwavering passion, continuous growth, and a commitment to shaping Dubai’s gastronomic destiny.
