Accor has partnered with free-to-air Arabic documentary channel, National Geographic Abu Dhabi, to produce a four-part series showcasing its pilgrim hospitality services at its Raffles, Fairmont and Swissôtel properties in Makkah, Saudi Arabia.
Airing now, ‘A look into Accor’ follows the personal hospitality journey of host, Emirati photographer Obaid Al Budoor, glancing behind the scenes at Raffles Makkah Palace, Makkah Clock Royal Tower, A Fairmont Hotel, Swissôtel Al Maqam, and Swissôtel Makkah, to discover how their expert teams go the extra mile to meet the needs of religious travellers from all over the world.
The first-of-its-kind documentary throws the spotlight on Makkah’s hospitality sector as it rises to the challenge of accommodating the growing number of Muslims visiting to perform Hajj and Umrah, with Accor taking centre stage as the leading provider of pilgrim hospitality services with the largest and most diverse portfolio of properties in the Holy City, all of which are close to the Holy Mosque.
Each episode demonstrates Accor’s expertise in a specific area, from rooms and housekeeping and safety and security, to food and beverage and personalised luxury, with Obaid interviewing team members and discovering first-hand how they provide visitors with a world-class hospitality experience.
“Our partnership with National Geographic Abu Dhabi presents an unrivalled opportunity to highlight the pivotal role Accor plays in hosting pilgrims in Makkah, with the Group’s portfolio of premium and luxury properties dedicated to meeting guests’ specific needs and enhancing their spiritual journey,” says Sami Nasser, CEO, Accor Middle East & Africa.
The mini-series, which is airing now on National Geographic Abu Dhabi’s YouTube channel, enhances awareness of Accor’s role in the Holy Cities of Makkah and Madinah where it currently operates eight properties, three of which were crowned winners at the UK Hajj & Umrah Excellence Awards 2018 awards.
The Group has eight additional projects pipelined in Makkah, bringing 4,534 new keys to market and continues to enhance its pilgrim resources, having recently launched a website featuring essential information on Makkah and Madinah and tailored packages and offers at its properties.
Accor has also commissioned a report, due for release soon, that profiles the travel behaviour of pilgrims in the kingdom’s key source markets to identify how the Group can meet their future needs with innovative hospitality concepts and services.