Foodservice distributor Bidfood Oman (previously known as HORECA Trade) is now the exclusive distributor for Lamb Weston frozen potato products in the sultanate.
“Lamb Weston is the premier potato processing brand in the world and one of the best frying companies to exist in the market. It’s a top choice for many restaurants and culinary professionals, so we couldn’t be more excited about our new partnership in a new market,” says Wael Al Jamil, chief commercial officer at Bidfood Middle East.
Lamb Weston has been an existing partner of Bidfood UAE, Oman’s sister company, since 2007. The partnership is part of Bidfood Oman’s strategy to strengthen its product portfolio and cater to increasing demand for frozen potato products in the Sultanate of Oman.
“Reflecting on our vision to be the preferred inventive potato solution provider in the Middle East, we believe that Oman is a significant market with high potential to fuel our ambitious growth in the region and sustain our market leadership position,” says Nizar Al Husseini, Lamb Weston’s foodservice business leader – Middle East.
Bidfood Middle East currently operates in five markets, the UAE, Oman, KSA, Bahrain and Jordan. The company collaborates with brands such as illy Coffee, Sweet Street Desserts, San Pellegrino Waters, Lamb Weston, Monin, Fonterra, Bridor Bakery, General Mills and several others across the region.