Bidfood UAE, a multi-channel foodservice provider of international F&B brands, has partnered with Mademoiselle Desserts to supply its Handmade Cake Company vegan and gluten-free products across the UAE.
The partnership comes as a step in Bidfood UAE’s goal to increase its vegan food offerings, in order to cater to rising demand for vegan substitutes.
“Vegans also deserve to indulge in succulent desserts and our partnership with Mademoiselle Desserts is a step in the right direction. Their products are unmatched in terms of quality, sustainability and taste, and will guarantee customer satisfaction without a doubt,” says Jad Asaad, Bidfood UAE marketing and brand development manager.
Mademoiselle Desserts’ Handmade Cake Company range includes gluten-free carrot and chocolate cakes, scones, chocolate fondant, and toffee pudding. Plus, vegan cheesecakes and fudge cakes.
“With the help of Bidfood UAE’s massive reach in the country, we’ll ensure that no sweet tooth is left unsatisfied,” says Mademoiselle Desserts’ UK commercial director Gareth Jones. “Our range makes it possible for restaurants, coffee shops, dessert stores and culinary chefs to easily incorporate delicious vegan dessert options into their menus, and – vegan or not – everybody will love it.”
