COYA, the immersive global 360-degree lifestyle brand, is proud to announce its recent collaboration with Cherifa Eissa, founder of Dubai-based carabiner jeweller Chouette. The collaboration saw Cherifa design and create two stunning necklaces for the female reception team members of COYA Dubai and cocktail waitresses at chanca by COYA, COYA Dubai’s new ultra-lounge and club.
Further strengthening COYA’s position as an all-encompassing lifestyle experience, Cherifa’s beautifully crafted necklaces are intended to empower anyone who wears them. One design features green malachite, the same alluring gemstone used in COYA iconic Pisco Bar and stunning ceviche counter. Both delicate pieces have been thoughtfully curated to pay homage to the heritage of Peru, and COYA’s vibrant DNA.
Cherifa Eissa, Founder of Chouette Jewelry, says: “I have always been fascinated by South America and the idea that Peru is a cultural melting pot that welcomes people from all over the world. It was this notion, along with COYA’s beautiful decorations, sophisticated colours and infectious energy, that inspired my pieces. I used malachite as it is known as the stone of transformation, and also because it is featured in the Pisco Bar and ceviche bar at COYA Dubai. Malachite gives you courage, builds inner strength, opens the heart chakra and brings the body and mind into alignment. COYA Dubai and chanca by COYA are two of my favourite places in the city and I think my collection truly represents the brand’s distinctive rhythm, lively spirit and the fact that it is always so alive with excitement and adventures. I am extremely passionate about this project and I had so much fun working with COYA. I’m now looking forward to embarking on another adventure with them sometime soon.”
Yannis Stanisiere, Chief Operating Officer of COYA Restaurant & Pisco Bar, says: “Throughout our ten years in operation, COYA has evolved from being a restaurant into an immersive 360-degree global lifestyle experience. Projects like this reflect and strengthen our new positioning flawlessly. We saw a big synergy with Chouette’s playful and multi-generational style, and we are all thrilled with the two necklaces she has created. We want to thank Cherifa for her terrific vision, and for creating such special and beautiful pieces that are proudly unique to COYA.”
The Chouette pieces are currently being worn by the receptionists at COYA Dubai and cocktail waitresses at chanca by COYA. To see the pieces you can check out @chancaclubdubai and to see more from Chouette check out Instagram page @chouettejewelry and the website chouettejewelry.com.
For bookings at COYA Dubai or chanca by COYA please call +971 4 316 9600.