A newly launched e-grocery mobile app, Yeepeey, is looking to tap into the opportunity wherein its users can shop from neighborhood grocery stores, supermarkets and hypermarkets from the comfort of their homes or offices. Shoppers pay the same prices and enjoy the same promotions and discounts as displayed in the store – with products delivered within 30-45 minutes.
With a vision to create an extensive q-commerce ecosystem, the new e-grocery startup promises to change the way consumers shop, spend and save on groceries and more by subsidising the current cost of convenience that customers have to pay while shopping.
E-grocery start-up, Yeepeey, was conceptualised in 2019 when Monish Chandiramani, Co-founder of Yeepeey, noticed that he was spending way more money on the same amount of groceries when shopping through the e-grocery apps available then.
Chandiramani says, “Ordering basic essentials via an e-grocery app was way more expensive than buying them from the store itself. Even though convenience plays a major role, consumers still don’t like to pay extra mark-ups over and above the prices displayed in grocery stores, in additional to the exorbitant delivery fee. With the ease in movement restrictions, consumers would simply prefer walking down to their nearby stores for small purchases.”
Speaking about the sustainable revenue model, Chandiramani says: “Since the onset of the pandemic in 2020, consumer shopping patterns and choices have almost changed forever. Consumers now prefer taking precautionary measures and avoid being in crowded areas such as hypermarkets. However, we did observe that customers were having to pay a heavy price for the convenience and that’s the problem we’re trying to solve by subsidising the cost of convenience without compromising on quality.”
Through Yeepeey’s app, users can connect with grocery stores and supermarkets in their vicinity and receive their items in 30-45 minutes or less. Prices are same as those displayed in-store, with subsidised or free delivery.
Yeepeey has covered over 150 stores and activated 50 merchants on the app across 30 localities in Dubai since its official launch. Some of the popular localities in Dubai serviced by Yeepeey include Business Bay, Al Barsha, JLT, JBR, Dubai Silicon Oasis, Downtown Dubai, Bur Dubai, Karama, Greens, Lakes and Emirates Hills.
Yeepeey is further slated to expand its operation by including bakeries, confectionaries, flower shops, pet care and a lot more as additional offerings to create an end-to-end ecosystem for its users and public at large.
What are some of the most unique points of this app?
– Extremely simple to use and user-friendly
– Same as in-store prices, (i.e., no additional mark-ups so users get an in-store shopping experience on the app)
– Live in-store promotions and discounts featured on the app
– Delivery within 30-45 minutes from stores in the vicinity
– One of the lowest delivery/service fees in the market
– Product assortment of more than 50,000+ products
How do you stay ahead of competition?
The concept behind starting Yeepeey was to target the gap in the market. Our intention is to carve a space of our own where our users look to us to give them the same in-store feel on the app and provide convenience at the right price.
Groceries remain our starting point and, soon, we would be venturing into newer areas such as flowers, pet food, etc. so essentially, we will become a one-stop-shop for our customer requirements.
How do you ensure fresh deliveries?
Quality assurance is one of our most important commitments as a convenience platform. The order curators at the store are either our trained staff or the store in-charges and, in both cases, they work under a specific operating procedure to ensure that the products delivered are fresh.
Users have an option to even return the products if they do not meet their standards within a specific timeframe, depending on whether the products are perishable or not.
Where is consumer demand the highest and for what products?
As mentioned, as of now, we have only launched our groceries vertical; so within groceries, customers are looking majorly for their day-to-day essentials such as dairy, fresh meat, breads and the likes. That being said, customer demand per se is quite a brand term as it differs based on the type of audience in the area we’re serving, i.e., office-centric areas vs residential areas vs size of families. All in all, it’s usually the residential areas that see a lot of regular demand…
What are the challenges?
With the rapid growth in localities across the UAE, customers are more widely spread, which increases the need for us for being present in more areas in a short span of time; as we have recently launched and with the overwhelming response, our key challenge remains our greatest opportunity as we’re aware that the consumers are anticipating launches and need us in their vicinity.
What are your expansion plans?
To start off, we have launched our platform in Dubai, and within the next two quarters, intend to expand into the other emirates in the UAE to strengthen our position in the market as a whole. Beyond that, our plan is to expand geographically into other marketing starting with the Kingdom of Saudi Arabia and other GCC nations.