Kerten Hospitality, a beacon of diversity and inclusion in the hospitality sector, announces its ambitious plan to empower 50 Saudi female entrepreneurs through its flagship brand, Nakhati Gelato. Known for its premium quality and creative gelato offerings, Nakhati Gelato has already garnered acclaim, securing the prestigious Dentons Best Franchising Model Award for its distinctive franchising opportunities tailored for women in Saudi Arabia.
This initiative aligns with Kerten Hospitality’s broader vision of facilitating mentorship, financial independence, and professional growth for women, enabling them to excel in the highly competitive culinary industry. At the recent Bloomberg Power Players Summit in Jeddah, Nakhati Gelato showcased its commitment to culinary excellence and innovation by offering attendees a taste of its unique flavours, such as Kleija and Arabic Coffee.
Marloes Knippenberg, CEO of Kerten Hospitality, expressed pride in supporting International Women’s Day alongside Nakhati Gelato, emphasizing the company’s dedication to fostering diversity and entrepreneurship. “We’re creating opportunities for women to lead and succeed in the hospitality industry,” stated Knippenberg.
Nakhati Gelato’s innovative Social Franchise model is at the heart of this empowerment drive. It offers women from various backgrounds the chance to become franchisees, providing a comprehensive business package, financial tools, and continuous support. This initiative not only paves the way for economic and social empowerment but also contributes to the broader goal of community and industry transformation.
The brand’s participation in COP28 at Dubai Expo City further exemplified its commitment to innovation and community engagement, showcasing Nakhati Gelato’s potential for growth within the GCC market. Additionally, through strategic partnerships there are plans to give the unique opportunity to a single family office to franchise 30 kiosks and 20 carts, Nakhati Gelato is steadfast in its mission to support and celebrate women entrepreneurs.
“We are deeply committed to the success and empowerment of women in the business world,” Knippenberg added. “Our franchise opportunities are designed to build a network of successful, empowered female entrepreneurs who will inspire change and make a significant impact within their communities and beyond.”