In a bold and unprecedented move, Gahwatna, the Emirati-born brand rooted in community, culture, and innovation, has partnered with Union Coop to launch a first-of-its-kind experiential pop-up at Etihad Mall. More than just a coffee offering, this initiative marks a historic moment where a pure Emirati brand doesn’t just sell Gahwa—it immerses visitors in it, engaging all five senses in a celebration of identity, tradition, and vision.
At the heart of this collaboration lies a powerful belief: Union Coop belongs to us. It’s where Emirati families feel at home, and Gahwatna proudly starts its journey from that place of belonging—with a mission to take our story from us, to the world.
Gahwatna is led by its partners Ali Mansoor, Chief Executive Officer and the creative force behind the brand, and Saeed Al Suwaidi, Chief Commercial Officer and the strategic shaping its vision and market presence. Together, they have curated an experience that merges modern design, authentic Emirati Gahwa traditions, and immersive storytelling, offering something never before seen in a Union Coop setting.
Adding to the significance of the moment, Mr. Mohamed Al Hashemi, CEO of Union Coop, visited the pop-up to personally experience what Gahwatna represents. Impressed by the depth and originality of the activation, he extended an invitation for Gahwatna to participate in the grand opening of Union Coop’s new Khawaneej branch, where a tailored mini popup was launched the same day.
“Gahwatna is a sense of belonging—it’s a movement. It’s Emirati, it’s human, and it’s global,” said Ali Mansoor. “We are honored to start this journey with Union Coop, and together, we aim to make our heritage accessible, visible, and proud across every branch.”
This partnership is only the beginning. Gahwatna is now in discussions with Union Coop to roll out nationwide activations, with the goal of bringing authentic Emirati experiences to every neighborhood through storytelling, retail innovation, and sensory engagement.
As we enter Eid Al Adha, Gahwatna invites families to visit the Etihad Mall pop-up and enjoy a unique experience of Gahwat Al Dhaif, Kaif, and Saif—all wrapped in a spirit of togetherness, pride, and possibility.
We are local. We are global. We are proudly Emirati.
