
For five days at the start of the year, Dubai transforms into the global capital of food and beverage trade as Gulfood 2026 returns bigger and more ambitious than ever before. As long-standing media partners of the world’s largest annual F&B event, we break down what industry professionals, buyers, innovators and trend-seekers can expect from this record-setting edition.
A Record-Breaking Scale
Gulfood 2026 marks a significant milestone with more exhibitors, more countries, more sectors and more opportunities than any edition in history. Organisers are reporting:
- 8,500+ exhibitors representing 195+ countries, a truly global mix spanning established brands and emerging innovators.
- Over 1.5 million products and solutions on display across diverse food and beverage categories.
- A major expansion into a dual-venue format, with showcases running at both the Dubai World Trade Centre (DWTC) and the Dubai Exhibition Centre (DEC) at Expo City Dubai.
This expansion reflects Gulfood’s ambition to reshape the global food landscape, turning Dubai into the most important hub for sourcing, innovation and strategic industry connection at the start of the new year.
What’s New in 2026
This edition isn’t just larger, it’s smarter, more connected and more future-focused:
- Dual access hubs across two mega-venues with seamless connectivity between them.
- Expanded sector coverage, including traditional F&B verticals alongside new categories such as Gulfood Startups, Gulfood Logistics, Gulfood Fresh and Gulfood Grocery Trade.
- Future-oriented programming, including innovation forums and insight sessions from global industry leaders.
- Introduction of the Gulfood World Economy Summit, designed as a global command centre for discussions on food security, trade diplomacy and economic resilience.
These additions reinforce Gulfood’s evolution from a trade show into a strategic platform for business intelligence, trend forecasting and cross-border collaboration.
Who Will Be There (And Why It Matters)
Gulfood has become the first must-attend event on the F&B calendar for manufacturers, distributors, retailers, food-tech innovators, policymakers and global buyers. Expect to see:
- Major multinational brands and national pavilions showcase the latest products.
- Live tastings, cultural showcases and chef-led experiences that bring the world’s cuisines to life.
- Thousands of business meetings, sourcing deals and strategic partnerships take place on the show floor.
Whether you’re hunting for the next big export opportunity, scouting innovations that could disrupt your category, or simply deepening your professional network, Gulfood 2026 delivers unmatched access and this year more than ever.
| Dates: 26–30 January 2026 Venues: Dubai World Trade Centre and Dubai Exhibition Centre (Expo City Dubai) Audience: Trade professionals across the global food ecosystem How to Plan Your Gulfood Visit Block the right days With the show now spread across two venues, planning is essential. If your focus is sourcing and supplier meetings, allocate at least two full days. Buyers, distributors and senior decision-makers should plan three to five days to fully cover priority sectors and attend key sessions. Know your venue Gulfood runs across the Dubai World Trade Centre (DWTC) and Dubai Exhibition Centre (DEC) at Expo City Dubai. Review the floor plans in advance and group meetings by venue to avoid unnecessary travel time between locations. Pre-book meetings early The most productive Gulfood visits are scheduled well ahead of time. Reach out to suppliers, national pavilions and partners before arrival to lock in meetings as calendars fill quickly once the show opens. Prioritise sectors, not halls Rather than trying to see everything, focus on the sectors most relevant to your business, whether grocery, fresh produce, beverages, logistics or foodtech. A targeted approach delivers better conversations and stronger outcomes. Leave room for discovery While planning is key, some of Gulfood’s best finds happen unexpectedly. Allow time to explore new brands, emerging markets and innovation showcases that may not yet be on your radar. Dress and move smartly This is a high-volume trade show. Comfortable footwear, lightweight layers and a mobile charging solution will go a long way. Expect long days on your feet and back-to-back meetings. Think beyond the show floor Gulfood week is also a major networking moment across the city. Private dinners, brand activations and industry gatherings take place throughout Dubai, often where meaningful connections are made. |







































