Leveraging its diversification expertise and strategic partnership network, Naif Alrajhi Investment has signed a collaboration agreement with Addmind Hospitality to bring to Saudi Arabia an exquisite dining experience through three high-end concepts: Clap, the Japanese fine-dining restaurant, Iris Café, a lounge well-known for its distinctive vibes and ambiance, and the new joint project Brute for meat connoisseurs, which will be established by Zeev Godik, the founder of world-famous, high-end Argentinian steak restaurant, Gaucho.
“We’re delighted to partner with Addmind Hospitality to expand and diversify our portfolio in the F&B sector, which is witnessing increasing demand for unique, quality dining experiences,” says Naif Saleh Alrajhi, chairman and chief executive officer of Naif Alrajhi Investment.
“People are always searching for the next great experience, and we can definitely help provide that as we always seek new, upscale ventures that add value to people’s lives and support economic growth,” he adds.
Addmind Hospitality Chief Executive Officer Tony Habre highlighted the importance of such partnerships: “Today’s announcement marks the beginning of an ambitious relationship with Naif Alrajhi Investment. This is our first venture into Riyadh as part of Addmind Hospitaliy’s plan to further expand our hospitality portfolio into the region. We’re delighted to embark on this new journey and have full confidence that this partnership will redefine luxury dining in the Kingdom.”
Through a swift, proactive move in response to the growing food and beverage market, Naif Alrajhi Investment has established a hospitality management subsidiary company, Grey Fox, which will be in charge of the management and operations of the three restaurants, in addition to Jones the Grocer, which the company has recently signed a master franchise agreement with.
The upcoming dining experiences, which showcase a variety of cuisines, will be located at the Plaza of the prestigious iconic tower Fairmont Ramla Serviced Residences, Riyadh, giving Saudi gourmets and guests access to an even wider variety of dining options.
About Naif Alrajhi Investment
Headquartered in Riyadh with a presence in Dubai and London, Naif Alrajhi Investment prides itself over its diversified and risk-managed investment portfolio, which incorporates over 350 investments through 35 companies operating in more than 12 sectors, including real estate development, hospitality, food and beverage, mining, architecture, interior design and contracting, IT, manufacturing and marketing.
Under the leadership of Naif Alrajhi Investment, these companies seek to achieve the highest levels of success and develop lasting and meaningful collaborations and partnerships.
About Addmind Hospitality
Addmind Hospitality has been Lebanon’s leading concept creation and F&B management company since 2001, which led to successful expansion into the United Arab Emirates.
With Tony Habre at the helm, whose determination and hands-on approach has led Addmind Hospitality to its current position as a pioneer within the Middle Eastern hospitality industry, the company’s ever-expanding portfolio has grown to over 22 venues.
