Cravia Founder Walid Hajj, together with co-founder Fahad Alhokair, a Saudi entrepreneur and founder of Veda Holding, have officially launched the region’s first hybrid, delivery-focused cloud kitchen and store-front operator, Kitch, in Saudi Arabia and the UAE.
Kitch, a brand-name coined to represent two important aspects of the business – kitchen and technology, makes its foray into the F&B sector with privately raised capital of $15 million. The tech-integrated, virtual restaurants and brick-and-mortar facilities of Kitch will offer brands state-of-the-art avenues to enter new markets as well as provide an option to diversify and scale their food delivery and customer engagement with minimal investment.
Kitch will offer an exclusive mix of new and existing brands in the region in addition to international franchises. The team will also test new restaurant concepts, menu items, and seasonal brands.
Launching first in key markets such as Saudi Arabia and the UAE, the vertically integrated, hybrid food-tech start-up is set to open four delivery kitchens in Riyadh within the first quarter of 2021 and additional 15 kitchens across the GCC in the rest of the year. Each delivery kitchen is spread over an area of 450sqm to 500sqm and is fully equipped to house around 10 food concepts.
Walid Hajj, Co-founder and CEO of Kitch, says: “We’re thrilled to launch the region’s first hybrid cloud-kitchen and premium store-front operator Kitch. Saudi Arabia and the UAE offer huge potential for this concept, and we are looking to be a part of an industry valued at over US$3 billion. With my experience in the food & beverage industry for more than two decades, I believe it is important to adapt and transform the offerings and services to be relevant and meet future demands.
“Our operational value-chain model and carefully curated portfolio of brands will reimagine the restaurant experience, allowing consumers to enjoy high-quality food from the comfort and convenience of their homes, and at the same time provide food concept owners a platform to explore the market and increase their customer base beyond their physical locations. If a brand is part of our portfolio, we will make sure there is a scalable market ready for it.”
Fahad Alhokair, Co-Founder of Kitch, says: “I’m excited to join hands with Walid to embark on this new decade of F&B innovation and transformation. The food and beverages industry is ever evolving, and it has become more apparent this year. We are constantly on the lookout for new investment opportunities and we see a strong growth potential and bright future in the hybrid cloud-kitchen model of Kitch in both Saudi Arabia and the UAE. We’re looking to feature a diverse set of concepts to meet the changing trends and demographics that affect the F&B industry. Whether you’re an entrepreneur thinking of opening your first food concept or an F&B leader who is looking to expand, Kitch’s flexible hybrid model will help you meet your purpose.”
Kitch’s experienced team of professional F&B operators, brand strategists, and technology specialists led by Chief Operating Officer, Yousef Al Barqawi will guide interested food concept owners, step by step towards launching a successful brand into the markets. The omni-channel cloud kitchen framework offers an advantage to entrepreneurs as they can test the waters of their food concept without making a full commitment.
