Radisson Blu has launched a new interior design concept – BluPrint. The latest addition to the brand’s portfolio offers the styling of guest rooms, social and public spaces, as well as meetings and events.
Commenting in the new concept, Rose Anderson, vice president, branding, Radisson Blu, said: “The intention behind BluPrint is two-fold. As guest behaviors and expectations continue to evolve, BluPrint allows for more multi-functional and flexible spaces resulting in an emotionally engaging and individual experience. For our owners, BluPrint provides more distinctive and localized styling while aiming to achieve process efficiencies across interior design and refurbishments.
As a pioneer with the world’s first design hotel in 1960 with the Royal Hotel, Copenhagen-–today known as the Radisson Blu Royal Hotel, Copenhagen-–Radisson Blu continues to be deeply rooted in its Scandinavian design heritage, while imparting iconic, stylish and sophisticated characteristics. Today, Radisson Blu has nearly 400 hotels in operation and under development in 90 countries.”
BluPrint is centered on three key aspects of the guest experience:
BluPrint aims to blend definitive design classics with bespoke furniture, fixtures and fittings that revolve around core DNA components developed to create a perfect fusion of function and form. Flexible to influences of local culture and design, the room styling is bespoke to each location resulting in a variety of unique room configurations – a radically new approach to hotel design providing a more enriching and relevant guest experience.
In the lobbies, BluPrint takes shape through the selection of certain furniture pieces, use of lighting and the flexibility to introduce different elements according to the location of each hotel.
BluPrint aims to create an environment for meetings and events that comes to life with character.
Radisson Blu will begin implementation of BluPrint this year across its global portfolio of hotels. Moving forward, it will form part of the brand’s comprehensive renovation and refurbishment program.