Radisson Hotel Group has started moving towards normality with a host of expansion and opening announcements over the past months.
Looking back at 2020, Radisson Hotel Group has announced more than 40 new hotel signings across EMEA, five of which comprising 1,500 keys fall within the Middle East region.
Elie Milky, Vice President Business Development Middle East, Cyprus, Greece and Pakistan says: “Moving forward we aim to continue expanding our brand architecture covering all product types and hospitality models as we strengthen our presence across the Middle East, primarily through conversions. We have a very proactive and engaging approach with our partners and investors, and we believe in building long-standing relationships with our owners based on trust and responsibility. Our growth journey continues across sub-markets and key owners where we are selectively targeting high profile developments and, where available, benefiting from the tourism funds with some of our major partners where we could add value.”
Allowing regional hotel brands and independent operations seeking to explore additional distribution channels and/or co-branding options, Radisson Individuals is an ideal first step for such hotels with strong service scores who wish to remain independent or who may be considering transitioning to a global brand one day.
Due to the increasing demand for spacious offerings and the extended stay product, Radisson Hotel Group aims to expand its serviced apartments portfolio even further not only in the Middle East but globally. Over the past months, this hospitality model has proven to be very resilient and an attractive asset proposition to investors which has further strengthened the group’s commitment to this product offering.
Moving forward, the Middle East remains a key focus for Radisson Hotel Group’s global strategy as it is set to reinforce its position as a global leader across the region. The region currently has 73 hotels, resorts and serviced apartments in operation and 38 under development.
Contributing to 50% of the group’s Middle East portfolio, Radisson currently operates over 20 hotels, resorts and serviced apartments with over 3,500 keys in Saudi Arabia alone – with a pipeline set to double the portfolio by 2025. The group’s aggressive conversion strategy has yielded results as Radisson aims to open six properties across the Kingdom of Saudi Arabia and two hotels within the United Arab Emirates in 2021.