Radisson Hotel Group, one of the world’s largest, has announced the signing of 11 new hotels in Africa within the first nine months of 2019.
This brings the Group’s African portfolio to almost 100 hotels and over 17,000 rooms in operation and under development across 32 African countries, and firmly on track to reach 130+ hotels and 23,000 rooms by 2022.
“This year, we’ve signed a new hotel deal every 25 days, each aligned with our focused development strategy which includes the introduction of new brands and scaled growth in key cities where we can develop and operate multiple hotels within the same city. This will result in many operating synergies and cost benefits to each hotel located in the same city,” says Andrew McLachlan, senior vice president, Development, Sub Sahara Africa, Radisson Hotel Group.
“We’re currently focusing on 23 of the 60 larger cities in Africa and have a proven track record when one compares the size of our portfolio in Africa for the 19 years we’ve been active on the continent. We’re proud that our flagship brand, Radisson Blu, has for a second year in a row secured the top spot as Africa’s fastest growing hotel brand, according to the W Hospitality Pipeline Report.”
To date this year, Radisson Hotel Group has opened two hotels in Africa: Radisson Blu Hotel & Conference Center, Niamey – the first and only 5-Star international brand hotel in the country as well as the group’s debut into Algeria with the opening of Radisson Blu Hotel, Algiers Hydra.
Radisson Hotel Group is scheduled to open two more hotels before year end, with the opening of its third hotel in Kenya, Radisson Blu Hotel & Residence Nairobi Arboretum in October and Radisson Blu Hotel Casablanca scheduled to open in November, marking the group’s first entry in the city.
