
Right Bite, the UAE’s pioneer in personalized meal plans, is set to revolutionize how the country approaches wellness with the launch of Right Bite Plus, a first-of-its-kind holistic lifestyle program designed to support long-term health and vitality. In line with the UAE’s vision of becoming a regional leader in promoting longevity and improving quality of life, Right Bite Plus aims to support the nation’s growing movement towards wellness-focused aging. Developed to help individuals live healthier and better as they age, the program combines hyper-personalized nutrition, scientific data-backed health assessments, and expert guidance to demonstrate how small, manageable changes can significantly improve one’s quality of life. Currently in its pilot phase, Right Bite Plus is already yielding promising results, including a reduced BioAge, improved biomarkers, and enhanced muscle mass. Participants have also reported increased energy, sharper mental clarity, and an overall improvement in health.
Leveraging the reputation and experience Right Bite has built over the last 20 years, this transformative platform brings together everything needed to help individuals not only live longer but live better. With its philosophy rooted in a scientific data-backed approach, the journey with Right Bite Plus begins with a personalized health assessment powered by Valeo, a leading digital health platform specializing in at-home testing and analysis. Participants undergo a comprehensive blood test, conducted in the comfort of their home, that evaluates over 34 biomarkers, including nutrient levels, inflammation markers, and hormone balance. These assessments help guide meal plans and lifestyle adjustments but are not intended to replace medical advice. The insights derived from this assessment become the foundation of a tailored meal plan, complemented by expert guidance on meal timing, supplements, fitness, and sleep routines to deliver holistic, measurable improvements.
The early pilot program results have revealed the game-changing potential of Right Bite Plus. Preliminary
results from the pilot program have shown promising trends in key biomarkers, with participants experiencing improvements across more than 80% of the metrics evaluated. The majority of participants improved their muscle mass, while more than half saw a reduction in their BioAge, reflecting a younger biological profile based on early pilot data.
Right Bite Plus is designed to promote healthier aging and support overall well-being through personalized nutrition and lifestyle adjustments, without overwhelming participants with drastic, intimidating changes.It serves as a one-stop solution for those seeking consistent energy, improved sleep, and enhanced mental clarity. Flexibility and ease are at the program’s heart, where every plan is hyper-personalized, based on data, and designed to fit seamlessly into any lifestyle.
Mohamad Ballout, CEO of Kitopi, said “Right Bite has been a trusted leader in healthy eating for over 20 years. Our foundation is built on a deep understanding of food and nutrition, which we’ve now combined with a personalized, data-led approach that is easy to follow and delivers real results. Having personally experienced the pilot phase of Right Bite Plus, I can say with certainty that this program is about so much more than just health improvements—it’s about a fundamental shift in how we approach aging. Right Bite Plus isn’t a quick fix; it’s about making meaningful, long-term changes that empower us to feel better as we grow older. As the UAE works towards becoming a regional leader in promoting longevity and improving quality of life, we’re proud to support this shared vision. Through Right Bite Plus, we aim not only to help individuals live better but also to contribute to a movement that empowers everyone to age with vitality and energy.”
The program provides daily meal deliveries, covering breakfast, lunch, dinner, and snacks, with ongoing dietitian support. While supplements may be recommended as part of a personalized wellness plan based on individual assessments, they are entirely optional and not included in the program’s pricing
Customers can now join the waitlist to be among the first to experience this transformative lifestyle program and be part of the health revolution. Right Bite Plus will be available at an introductory price of AED 2,999 for the first month, which includes the at-home health assessment and blood tests. Subsequent months are priced at AED 2,500 for meals and ongoing support.