Rotana, one of the leading hotel management companies in the region with over 100 properties in the Middle East, Africa, Eastern Europe and Türkiye (MENAT), announced its expansion plans in the Kingdom of Saudi Arabia during the second edition of the Saudi Tourism Forum (STF).
Held from 22 to 24 January 2024 at Riyadh International Convention and Exhibition Centre, the event provided Rotana with the ideal platform to engage with industry partners and stakeholders in the Saudi market.
Commenting on the expansion plans and participation in the Saudi Tourism Forum 2024, Rotana’s Chief Operating Officer, Eddy Tannous, said: “Participating in the second edition of the Saudi Tourism Forum was a truly enriching experience. With ambitious developments and plans at hand, Rotana’s continuous engagement showcases our commitment to shaping the future of tourism in the vibrant Saudi Arabia market.”
Saudi Arabia presents one of the fastest-growing markets in the region, and Rotana is on track to meet its ambitious goal to double the number of rooms it currently runs in the Kingdom over the upcoming years.
Its significant expansion plan includes the launch of eight new properties across the Kingdom, bringing the total key count to 4,400 across 16 properties.
The eight new properties include four “Edge by Rotana” and one “Rayhaan by Rotana” in Riyadh, “Dar Rayhaan by Rotana” in Al Khobar, “Al Manakha Rotana” in Madinah, and an “Edge by Rotana” in Al Baha.
The forum is a key hub for stakeholders to discuss and showcase tourism advancements, emphasising Saudi Arabia’s rich history and unique hospitality. Rotana has made a commitment to participate in the forum since its inception in efforts to be in line with the tourism initiatives set in the Kingdom’s vision for 2030 and to take part in shaping the Saudi tourism sector.
Across the wider GCC, Rotana’s strong regional pipeline for 2024 also includes Onyx Arjaan by Rotana in Manama, Bahrain, Bomonti Arjaan by Rotana in Istanbul, Türkiye, Riviera Rayhaan by Rotana in Doha, Qatar and Luxor Rotana Resort in Luxor, Egypt.
Additionally, Rotana is also expected to make its debut into the Algerian market with the launch of Azure Rotana Resort & Spa in the port city of Oran, while Bloom Arjaan by Rotana on Abu Dhabi’s Saadiyat Island is also scheduled to open this year.
Rotana currently operates 74 hotels in the Middle East, Africa, Eastern Europe and Türkiye, serving more than six million guests per year. Its portfolio currently spans 19,237 keys and six superlative brands, including an impressive 10,159 keys across 36 hotels in the UAE and 2,200 keys across eight hotels in the Kingdom of Saudi Arabia.