With a background in neuropsychology and a career forged at the intersection of creativity, data, and human behavior, Daaliah Meyer brings a rare and powerful perspective to hospitality marketing. Recently appointed as Cluster Director of Marketing & Communications for Nofa Riyadh, A Radisson Collection Resort, and Radisson Blu Hotel & Residence, Riyadh Diplomatic Quarter, she is on a mission to transform these properties into category-defining destinations in the Kingdom.
Daaliah began her career in Cape Town, launching her own marketing agency that handled everything from photoshoot styling to full-scale digital campaigns for local fashion and food brands. Her entrepreneurial grit and ability to scale creative solutions quickly led her into the corporate space—joining regional tech brand The Entertainer, where she rose through the ranks from Social Media Manager to KSA Market Lead in under two years. There, she led market expansions, launched high-performing campaigns, and built the company’s first fully Saudi creative team.
Now at the Radisson Hotel Group, Daaliah is driven by a desire to blend global standards with authentic local storytelling. Her vision for Nofa Riyadh is to position it as Saudi Arabia’s most iconic luxury resort—where safari adventures meet five-star sophistication. Simultaneously, she aims to solidify Radisson Blu Diplomatic Quarter as the premier address for business travel in Riyadh.
Her strategic style is deeply collaborative, with a values-first approach rooted in loyalty, creativity, and a belief that “no idea is a bad idea.” Whether mentoring Saudi talent, aligning with F&B teams on guest-driven activations, or turning dismissed concepts into revenue-generating campaigns, Daaliah is known for building not just marketing strategies, but momentum.
“I’m driven by the challenge of turning underutilized potential into iconic destinations,” says Meyer. “Marketing is more than campaigns—it’s about capturing hearts, empowering teams, and creating brands people feel. I’m all in.”
Outside of work, Daaliah is passionate about pursuits that blend creativity, wellness, and self-expression. A dedicated Pilates enthusiast, she finds strength and clarity through movement, while her interest in skincare and holistic living reflects her belief in the power of everyday rituals. Her love of travel fuels her marketing perspective, as she draws inspiration from diverse cultures and hospitality styles. A visual storyteller at heart, she enjoys photography and short-form content creation, and sees fashion as both a creative outlet and a lens into cultural dialogue. These passions, she says,“keep me curious, grounded, and creatively sharp—qualities that shape the way I lead and connect.”
Anna-Marie Dowling, General Manager of Nofa Riyadh, a Radisson Collection Resort, added: “Daaliah brings a rare mix of entrepreneurial edge and strategic vision. As two female leaders working to shape the future of Saudi hospitality, I’m incredibly excited about the impact we’ll create together.”
Her appointment marks another step forward in Radisson Hotel Group’s commitment to empowering women in leadership and fostering innovative, guest-centric hospitality across the region. With ambitions to expand her impact across key properties in the Kingdom, Daaliah remains grounded in what matters most: meaningful experiences, empowered teams, and storytelling that resonates.
