Starwood Hotels & Resorts Worldwide, Inc. (NYSE has announced an agreement with Sulaiman Abdulaziz Al Rajhi Real Estate Investments Company LLC, to launch Four Points by Sheraton Makkah Al Naseem. Scheduled to open in Q2 2016, the hotel will be the brand’s largest property globally with over 1,000 rooms and will be located in the Al Naseem district on the outskirts of central Makkah, Saudi Arabia.
“We are delighted to announce the opening of our largest Four Points property in Makkah, in partnership with Sulaiman Abdulaziz Al Rajhi Real Estate Investments Company. As religious travel continues to grow in Saudi Arabia, Four Points is the perfect brand to meet the rising demand for affordable yet innovative accommodation options in Makkah,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East. “With ten operating hotels in the country and nine in the pipeline, Saudi Arabia is our second largest market in the Middle East and we look forward to more growth opportunities in the Kingdom.”
The new Four Points will offer 1,139 rooms, seven food & beverage outlets across 16,000sqm and easy access to the central area of the city through a direct road tunnel from the hotel. Guests will enjoy all of the brand’s popular amenities including the signature Four Points by Sheraton bed, complimentary bottled water, and fast and free Wi-Fi in all public areas
The Four Points brand boasts Starwood’s largest and fastest growing development pipeline, fuelled by its widespread, global appeal to guests and flexible development options. Four Points Makkah Al Naseem will be the first mid-market brand from Starwood to operate in Makkah, diversifying and expanding the company’s offering in the holy city.