Introducing an all-new concept to Dubai’s culinary landscape, ‘Butter by the Dozen is baked and out of the oven! With a classic selection of salt-kissed artisanal cookies, Founder and Chief Baking Officer, Asma Jabri is inviting the city to embark on a bite-sized gourmet journey that celebrates her newly launched labour of love. Available exclusively on Deliveroo, Butter by the Dozen has been brought to life in collaboration with Rosy Hospitality, the same visionaries behind beloved homegrown French restaurant, Couqley, and UAE’s fan-favourite Go! Brands.
Butter by the Dozen unveils the timeless tradition of the baker’s dozen, where a dozen means 13 instead of 12, ensuring customers receive an extra treat in every dozen ordered. Led by Asma and her dedicated team, Butter by the Dozen goes beyond baking cookies; it’s a carefully crafted experience that honours the essence of baking. With a focus on three classic flavours including the Valrhona® Chocolate Chip, Peanut Butter, and Nutella, each variety is freshly baked in-house in small batches daily. Embracing a traditional approach, Butter by the Dozen uses butter whipped from Danish cows, infusing each cookie with a rich, nutty flavour through Asma’s signature browning technique. The process is meticulous, taking three days to perfect with Asma’s final touch of sea salt flakes adding a delicate balance of flavour. With every bite into each cookie, customers experience a unique harmony of gooey centres and crisp, crumbly edges that embody the heart and soul of Butter by the Dozen’s creations.
At the heart of Butter by the Dozen lies Founder and Chief Baking Officer, Asma Jabri’s unwavering passion for the F&B industry. Growing up in a family deeply immersed in the culinary arts, Asma’s journey led her through the corridors of Deliveroo, where she overlooking a diverse portfolio of brands – there she honed her skills and gained invaluable insights into the ever-growing food scene. It was during her adventures abroad in the United States that she discovered her love for cookies, sparking a culinary trajectory that ultimately led to the creation of Butter by the Dozen—a testament to her dedication and love for crafting the perfect chocolate chip cookie. As an alumna of ICCA Patisserie, Asma blended her expertise with her passion for baking, culminating in the creation of the homegrown concept, Butter by the Dozen. “Leaving my cosy corporate job wasn’t a cakewalk, but deep down, I knew I was craving more. As I edge closer to bidding farewell to my twenties, the itch to turn my baking passion into a full-blown brand was too strong to ignore. I know I couldn’t do this alone, so I sought mentorship from Rowan & Ziad at Rosy Hospitality who I’ve known since my Deliveroo days being their account manager for their successful Go! Brands. Together, we’re turning my sweet dreams into a reality.
Now, I’m knee-deep in flour, whisking up batches of cookies that I may spend just a smidge too much time perfecting. But let me tell you, every drop of sweat and every tear shed is worth it. What fuels my fire? Well, besides my undying love affair with butter (seriously, it’s like liquid gold in dessert-making), it’s the sweet, sweet sound of customer feedback that keeps me going and I’m endlessly grateful for every kind word tossed my way.” says Asma Jabri, Founder & Chief Baking Officer at Butter by the Dozen.
With Butter by the Dozen, Asma has not only embraced the art of baking but is also offering customers a convenient way to ‘butter’ satisfy their cravings. As the concept takes flight on Deliveroo, customers can savour these artisanal cookies right in the comfort of their homes, offices and more. Whipping up a circle of unmatched buttery happiness, Butter by the Dozen is the ultimate solution for gatherings or those wanting a box of joy all for themselves. For more information, follow Butter by the Dozen on @butter.dxb
