The popularity of its vegan menu initiative at the beginning of this year has inspired The Coffee Club to launch a plant-based summer campaign this June 1, featuring 16 plant-based dishes across their breakfast and mains selection. The menu will run across all 26 UAE outlets until the end of 2021 and beyond – with a promise to continuously refresh the offering, based on popularity and customer preferences.
The campaign will also promote Green Mondays, encouraging guests to eat meat-free one day a week, while extending a 30% discount on all plant-based dishes when dining in on a Monday. Their green juices are also included in the promotion, and are packed with immune-boosting ingredients, such as spirulina, kale, celery, ginger, cucumber, broccoli, apple and pear.
New menu items include the Pitaya Bowl, a blend of dragon fruit, banana, coconut milk and maple syrup topped with kiwi, strawberry, mango, blueberry and chia seeds; Tofu Scramble, a turmeric-spiced Tofu scramble with portobello mushroom, avocado, kale and roasted peppers. Garnished with spring onion; Za’atar Roasted Eggplant and Freekeh Salad, with Za’atar-roasted eggplant on top of freekeh, fresh parsley, tomatoes, pine nuts, sesame and pumpkin seeds, drizzled with dill and basil tahini; and Plant-based Soba Noodles, plant-based mince with buckwheat soba noodles, zucchini and carrots in a soy ginger maple dressing. Topped with sesame seeds and spring onion.
Plus, Grilled Eggplant with Chickpeas, grilled eggplant served on a bed of chickpea ragú of marinara sauce and labneh. Topped with feta cheese and spring onion and Supergreen Spirulina, coconut milk with frozen cucumber, banana, spirulina and maple syrup.
Whether it’s healthy eating habits, ethics or sustainability, consumer diets are changing. Nutritionists have been singing the praises of plant-based food for a while now and in 2021 plant-based eating is more than a trend, it is a flourishing lifestyle.