The Noodle House has opened a new branch in Jumeirah Beach Residence, where every 20th customer will dine for free from September 1-3.
The Noodle House, an Asian soul food concept by Sarood Hospitality, is celebrating the opening with three-days of activations. The new venue is located in the heart of The Walk at Bahar in JBR.
Once inside the new branch, all diners will also get the opportunity to ‘Spin The Wheel’ (set to be a permanent attraction) on a specially installed interactive screen. The instantly redeemable prizes will range from a mocktail on the house, to a serving of prawn crackers, a complementary Chef’s dessert or a martial arts shout-out from the entire kitchen team at The Noodle House.
“We’re delighted to open our latest branch, a doorstep dining option in a busy and hugely popular destination for residents and tourists alike. The new outlet enables us to share multiple new Asian soul food dishes that are a result of our ‘Asian Soul Tour’ earlier this year serving up authentic flavours and our ‘sticks-hands-spoon’ mantra with an even greater audience,” says Stefan Borchardt, brand chef of The Noodle House.
The eight new menu items added to the Asian soul food menu include three appetisers (crispy seaweed, Asian Soul Tour – a sampler with a selection of Asian staples and squid on a stick), three main courses (lemon chicken, blackened seabass and tangerine beef) and two desserts (Ondeh Ondeh churros and Mount Pinatubo).
The new restaurant has a capacity of 90 covers, and features an interactive screen which gives diners the option to take a selfie against branded filters, as we all as a facade with an eight-metre glass frontage, plus integrated video and artwork on internal areas.
“This year we’ve already enhanced the customer dining experience through a number of sustainable initiatives and other operational changes such as a safety scheme or our delivery drivers, and I look forward to our new customers experiencing our new approach,” adds Borchardt.