Tory Burch is excited to announce an exclusive partnership with Nikki Beach Hospitality Group, the renowned global luxury lifestyle hospitality company, at Nikki Beach Saint Tropez. This unique activation will run from July 16 through the end of the summer season, showcasing Tory Burch’s new summer capsule collection which features colours that evoke the sand and sea and a vintage inspired zebra motif.
Rather than a traditional beach club takeover, this activation will sit outside the beach club’s pool area, creating an exciting new section with 20 additional daybeds on the beach. In this area, the daybeds and cabanas will feature the Tory Burch prints and patterns on bed covers, pillows, and umbrellas. The bar, wrapped in the distinctive zebra print, will serve a curated selection of mocktails, wine, and healthy drinks. Guests can also enjoy oversized beach games such as Match 4 and House of Blocks, as well as the traditional French game of pétanque. A cobranded mini Moke will be seen driving around Saint Tropez, enhancing the activation’s visibility and charm.
Guests will also have the opportunity to explore a pop-up Tory Burch shop offering an array of shoppable items, including elegant caftans, stylish swimwear, Tory’s signature tunics, classic leather slides, and the iconic T Monogram handbag collection now available in lightweight raffia.
“This collaboration beautifully blends the elegance and sophistication of Tory Burch’s designs with the vibrant and luxurious atmosphere of Nikki Beach, offering our guests a unique and unforgettable experience,” said Celia Gumbau-Serra, President of Beach Clubs & Restaurants for Nikki Beach Hospitality Group. “Fashion is one of our core pillars at Nikki Beach, and we are passionate about integrating it into our summer programming annually, through pop-up shops and innovative activations across our locations. We’re excited to see how our guests embrace this exceptional fusion of style and barefoot luxury.”
Bookings for the Tory Burch activation are on a walk-in basis only, starting on July 16th. Daybeds can accommodate groups of 2-4, while cabanas with sofa seating are perfect for larger groups. The activation will be available during standard business hours through the end of the season, ensuring an unforgettable summer experience.