Truebell, a UAE-headquartered GCC importer of fast-moving-consumer goods (FMCG), has announced plans to expand its portfolio of probiotic products.
The news follow the launch of the company’s new distribution centre in Dubai Industrial Park. At present, Truebell has more than 60 global products in its portfolio including Yakult – a Japanese probiotic fermented milk drink, with Truebell management planning to increase its offerings in the next 12 months.
“Probiotics are very sensitive products – often with very short shelf lives – therefore they require an efficient cold chain network in order to be delivered from where they’re manufactured, to the retailers where they’re sold in a careful and timely manner,” says Bhushant J. Gandhi, Truebell’s divisional manager for Retail and Food Service.
“We specialise in perishable air cargo products, so anything from 14 to 45 days. For our existing probiotic product Yakult, we fly pallets over on a weekly basis to each of the GCC markets in which we distribute in the UAE, Kuwait, Oman and Bahrain; we have our own facilities in each of these logistics hubs,” he adds.
“Strategically located with easy connectivity to Jebel Ali Port, Al Maktoum International Airport and the Expo 2020 site, our fleet of 45 trucks can transport probiotics effectively and efficiently at their required temperature and within the required timeframe.”
The Middle East and Africa’s probiotic market will grow to almost $14.77 billion by 2023, while the global market is projected to grow to over $57 billion by 2022.
