UNOX Arabia, a global leader in professional oven technology operating in 42 countries and distributing to over 110 worldwide proudly announces the opening of its new Experience Center in the heart of Riyadh this January 2026.
This new space is designed to foster culinary innovation, provide technical support, and offer real-time solutions to chefs and food business owners across the Kingdom, at a time when Saudi Arabia’s F&B sector is growing at record speed.
With the Kingdom’s foodservice market valued at over US $30 billion in 2025 and growing at approximately 8% annually, the pace of new openings is remarkable, ranging from small pastry shops and casual cafés to homegrown restaurant brands and fine dining restaurants
Every one of these venues depends on kitchen technology that delivers efficiency, adaptability, and consistency. The UNOX Arabia Experience Center offers a place to explore and test the most advanced ovens before purchase, providing chef-led demonstrations and training to master efficiency-driven features, offering complimentary trial ovens for those wishing to trial equipment in their own kitchen, and offering dedicated technical support to resolve challenges quickly and maintain smooth operations.
Spanning over 5,060 sqft, the Riyadh Experience Center is purpose-built with one dedicated demo area and one service training area, fully equipped to host around 30 guests in the demo area and 15 in the service academy per session. Managed by Abdallah Kassis, General Manager of UNOX Arabia, alongside a team of expert chefs and technical specialists, the center provides tailored, end-to-end support, from product trials to after-sales service.
Professionals can test advanced kitchen technology using their own recipes and ingredients, replicate real kitchen challenges, and explore efficiency-driven solutions. The center also serves as a venue for workshops, live culinary demonstrations, and high-level networking events, creating a meeting point for industry leaders and innovators driving Saudi Arabia’s foodservice growth in line with Vision 2030.
The facility features a range of UNOX’s most advanced ovens: including CHEFTOP-X™, BAKERTOP-X™, and the newly launched SPEED.Compact™. Available for live cooking demos, chef-led training, and flexible options. Professionals can test the equipment using their own ingredients, replicate kitchen challenges, and explore time-saving features such as MULTI.Time, MIND.Maps™, and AI-assisted Data Driven Cooking.
“Our new Experience Center reflects a clear vision to become the strategic partner of Saudi Arabia’s foodservice ecosystem,” said Abdallah Kassis, General Manager of UNOX Arabia. “Chefs can walk in, experiment, and find tailored solutions that align with the Kingdom’s pace and ambition. As Vision 2030 fuels entrepreneurship and hospitality growth, we are here to support it with adaptability, innovation, and sustainability at the core.”
UNOX’s ENERGY STAR certified ovens reduce energy consumption by up to 30 percent, helping operators lower operational costs and significantly reduce CO₂ emissions. The facility’s design reflects UNOX’s global commitment to minimizing environmental impact while maximizing performance.
From fine dining chefs refining tasting menus to QSR entrepreneurs streamlining workflows to hotel groups scaling operations across multiple properties, the Riyadh Experience Center offers the tools, training, and technology to turn culinary ambitions into reality.
