Wyndham Hotels & Resorts, the world’s largest hotel franchising company with over 8,900 hotels across nearly 95 countries, has unveiled its 21st brand, Registry Collection HotelsSM, adding a luxury offering to the upper end of the company’s growing brand portfolio.
The launch of Registry Collection Hotels comes at a time when a growing number of independent luxury hotel owners are seeking out proven and established partners to help them recover from the challenges of the global pandemic. Registry Collection Hotels allows these owners to maintain their independent spirit and brand individuality while tapping into the global scale of Wyndham Hotels & Resorts along with its award-winning Wyndham Rewards® loyalty program, helping them to drive more direct bookings at a lower cost of distribution.
“As the hospitality industry continues to rebound, independent luxury hotel owners around the world have approached our development teams seeking sales, marketing and reservations support under a proven and established luxury brand,” says Geoff Ballotti, president and CEO, Wyndham Hotels & Resorts.
“The creation of Registry Collection Hotels was a natural fit, given Registry’s growing global recognition as the world’s largest luxury exchange program with over 200 high-end luxury fractional resorts and the continued successful management of that program by our partner Travel + Leisure Co. (formerly Wyndham Destinations). Registry Collection Hotels now fill an important space at the upper end of the Wyndham Hotels & Resorts portfolio, allowing us to very selectively provide support to independent hoteliers around the globe who meet the highest standards of luxury service and accommodations.”
Registry Collection Hotels debuts today with the brand’s flagship resort, the exclusive 144-room, all-suite, Grand Residences Riviera Cancun. Nestled on a white sand beach just moments from the fishing village of Puerto Morelos, the secluded resort features Hacienda-style accommodations, BVLGARI® bath products and exceptional amenities such as an oceanfront infinity pool, full-service spa, state of the art-gym, kids club and three gourmet restaurants. The resort is owned and managed by affiliates of the Royal Resorts® group of companies.
