By Elias Madbak
The Question Isn’t ‘Are You Ready for Change?’ It’s ‘How Will You Shape It?’
The UAE’s foodservice market is expected to grow from USD 23.21 billion in 2025 to USD 52.76 billion by 2030, at a CAGR of 17.84%. Thriving in this competitive landscape requires more than reacting to change—it demands shaping it. At RMAL Hospitality, our portfolio is built not just for today’s market but for the next decade, with concepts that anticipate shifts in dining preferences and consumer behavior.
The question isn’t, ‘Are you ready for change?’—it’s ‘How will you shape it?’
Diversify for Balanced Growth
Relying on a single concept type—be it fine dining, quick-service restaurants (QSR), or casual dining—can increase exposure to market risks. A diversified portfolio, however, spreads these risks and ensures consistent returns. At RMAL Hospitality, this strategy means curating a mix of fine dining, casual dining, and QSR concepts to address evolving consumer needs and safeguard against market fluctuations.
The value of diversification was underscored during the pandemic when consumer habits shifted dramatically. Dining out took a backseat, and online delivery surged—an environment where cloud kitchens and QSR concepts thrived. By balancing traditional dining with innovative quick-service models, we’ve created a portfolio that minimizes vulnerability to market shifts while appealing to diverse shareholder interests.
Anticipate Trends to Lead the Market
A winning F&B portfolio doesn’t just follow trends—it leads them. By identifying emerging consumer behaviors early and positioning brands to capitalize on these shifts, businesses can stay ahead of the curve. RMAL Hospitality’s focus on experiential dining and QSR innovation reflects this forward-thinking approach.
Experiential Dining: Today’s consumers crave more than just a meal—they want an experience. RMAL recognized this early with the launch of Oche, a “dinnertainment” concept that integrates fine dining with social gaming. By setting the trend in experiential dining, we created a unique market offering, unlocked new revenue streams, and established Oche as a leader in its category.
Quick-Service Innovation: The QSR segment is projected to grow at a CAGR of 20.12% between 2025 and 2030, driven by demand for convenience, quality, and affordability. Today, customers are getting more selective about what they consume, and are leaning towards QSR brands that prioritize quality. Recognizing this trend, RMAL strategically partnered with Cupbop to tap into the growing appetite for fast, premium meals. By franchising this innovative concept, we’ve ensured scalability and operational excellence while delivering strong value to both customers and stakeholders.
Understand and React Quickly to Changing Consumer Preferences
In the dynamic F&B landscape, the ability to adapt to consumer preferences is critical. Whether it’s a shift towards convenience-driven dining, health-conscious options, or plant-based alternatives, staying agile and responsive allows brands to meet—and shape—demand.
The success of any F&B portfolio lies in its ability to not only meet consumer demands but also to shape them. By anticipating trends, diversifying offerings, selecting prime locations, and leveraging franchising, operators can build future-proof portfolios that drive growth and shareholder value. At RMAL Hospitality, we continue to push boundaries, delivering dining experiences that inspire, engage, and foster lasting community connections. This approach ensures the sustained success and relevance of our brands in the UAE’s vibrant and ever-evolving F&B landscape.
