Reif Othman has opened the doors of the new restaurant Hoe Lee Kow at Dubai Hills Business Park and is embarking on a new cuisine category of Korean BBQ, with an unconventional twist that everyone has grown to expect and love about Chef Reif and his venues.
Hoe Lee Kow will become the go-to place for Korean BBQ with a twist, a cool hangout for friends, family, and lovers of food to meet, eat and have all round good vibes. Located within the bustling Dubai Hills Business Park, the new venue concept will act as the perfect lunch spot throughout the week and a cosy dinner choice on evenings and weekends.
Chef Reif Othman said: “Hoe Lee Kow was born from my years of traveling and learning all about different cultures, foods, ingredients, and tastes. As a newbie to Korean cuisine, it has been a daring risk to open a non-traditional Korean BBQ venue, which is wholeheartedly my interpretation of what Korean cuisine is, from a big Korean BBQ lover. After all, it’s what I do best, putting my own unconventional twist on everything I do.
Hoe Lee Kow is now open and operating with a limited launch menu and soft beverages only, with an alcohol menu imminent. The full menu will be available from September 2023 (subject to change). Stay tuned for more details on Hoe Lee Kow such as the full operating menu and official launch announcement – watch this space!