In her debut year with Rixos, Anjeanette dramatically transformed the brand’s visibility, orchestrating a PR campaign that generated 5,220 media mentions, reached an astonishing 6.1 billion individuals, and accrued a PR value of $22.8 million. Her strategic foresight not only boosted brand visibility but also firmly positioned Rixos as a leader in luxury hospitality on a global stage.
Anjeanette’s remarkable efforts were recognized with 25 prestigious local and international awards, underscoring her commitment to excellence and her masterful ability to enhance the brand’s stature within the industry.
She also secured high-profile features in elite publications. Her genuine, personalized engagement strategy significantly heightened the brand’s global credibility and appeal.
Further strengthening Rixos’ market presence, Anjeanette hosted tailored familiarisation trips for influential media from the USA, GCC, and CIS, ensuring every interaction was memorable and aligned with the brand’s ethos of exceptional hospitality.
Anjeanette’s strategic efforts extended beyond media relations. She spearheaded a high-profile art exhibition featuring a Turkish artist, emphasizing the brand’s commitment to sustainability and cultural enrichment. This event, celebrated by Turkish dignitaries and the consul general, highlighted Rixos’ dedication to cultural initiatives and environmental awareness.
With over a decade of experience in the luxury hospitality sector, Anjeanette’s innovative approach and dedication have been pivotal in delivering substantial value to Rixos and setting new industry standards. Her extensive background includes a significant tenure where she developed and executed impactful PR campaigns and strategic marketing initiatives, further defining her as a leading figure in luxury hospitality.
