At 29, Diksha Chadha is the youngest-ever Associate Communications Director at Action Global Communications, spearheading its MENA operations from the UAE. She leads a 12-member hospitality team, managing integrated communications for 23 brands across hospitality, F&B, and retail. In 2023, her leadership helped drive 18% of the agency’s total revenue.
She specializes in launching F&B venues and has successfully managed accounts for major players such as Hilton and IHG Hotels & Resorts, boosting their market presence.
Diksha’s role extends beyond client management to leading the agency’s responses to top-tier RFPs and spearheading new business development across the sales funnel. Her notable accounts include the Dubai Department of Economy and Tourism, where she promotes Dubai’s gastronomy scene, and the Waldorf Astoria DIFC, where she has enhanced the hotel’s brand through strategic partnerships and public events.
Her effective strategies have redefined PR for venues like Joe & The Juice, contributing to its success as the brand’s top-performing location globally. Diksha’s work has also significantly increased footfall for destinations like Souk Madinat Jumeirah and JBR The Walk, proving her adeptness at elevating brand profiles and driving consumer engagement.
