Jemma has masterfully orchestrated Al Ghurair Properties’ most expansive and successful through-the-line marketing campaign to date. Under her guidance, GLITCH rapidly ascended to prominence, becoming a leading indoor entertainment hotspot in Dubai within its inaugural year. Celebrating GLITCH’s first anniversary, Jemma executed a formidable media outreach, attracting over 71 journalists and influencers, and ensuring coverage by premier Emirates media outlets like Gulf News, What’s On, and Time Out, with a total attendance surpassing 180.
Her strategic prowess was equally evident in the launch of Al Ghurair Centre’s newest culinary venture, Flayva. This food hall, showcasing nearly 20 local dining concepts from Indian to Indonesian, became a culinary sensation. The launch event, under Jemma’s leadership, saw significant media presence with coverage across major publications including Khaleej Times and The National, cementing Flayva’s status as a vibrant dining destination.
Jemma’s adept use of strategic marketing and social media has not only amplified GLITCH and Flayva’s profiles but has sustained their buzz in the competitive market. Her campaigns resonate deeply within the community, maintaining both venues as top destinations for both residents and visitors. Jemma’s profound understanding of market dynamics and her effective campaign strategies continue to enrich Dubai’s hospitality landscape.
