
Over the last year, Niza Martinez has redefined her role as the Pre-opening Marketing Manager at Holiday Inn & Suites and McGettigan’s Dubai Science Park. Niza’s remarkable blend of leadership and innovative strategies has profoundly shaped the property’s marketing trajectory. Her comprehensive approach to pre and post-opening campaigns not only expanded digital and PR footprints but also strengthened industry partnerships significantly.
Niza’s deep dive into PR & Media this year has proved phenomenal. Her strategic acumen and market insight have considerably amplified the media presence of both the property and its dining venues, positioning them as formidable contenders in the hospitality arena. Her expertise shines through her ability to weave engaging narratives, build robust media relationships, and leverage opportunities timely, thereby enhancing brand visibility and engagement manifold.
Her efforts garnered more than 20 nominations, winning 9 prestigious awards, and notably, contributing to the General Manager’s recognition in the TOP40 Hospitality Heavyweights list by Hotel and Catering News ME. Moreover, under her marketing stewardship, the property was spotlighted as Chain of the Month in the May 2024 issue of the same publication.
Niza has not only executed successful PR strategies, including themed monthly events with influencers but also spearheaded impactful digital marketing campaigns across various platforms targeting key regional markets. These initiatives boosted web traffic, direct bookings, and ultimately revenue, achieving year-one financial targets in just six months.
Her sustainable marketing strategies are equally impressive. From abolishing single-use plastics to launching an in-house water bottling system, and collaborating on environmental campaigns, Niza has effectively positioned the hotel as an eco-conscious leader. These sustainable endeavors have enhanced the property’s societal contributions and media image.
Niza Martinez continues to inspire as a dynamic force in the hospitality industry, seamlessly integrating innovative marketing strategies with a steadfast commitment to sustainability and community involvement. Her continued excellence not only marks her as a leader in hospitality marketing but also as a visionary shaping the future of the industry.







































