Leading the charge for Madinat Jumeirah’s Marketing and Communications in the F&B domain, Sanja has been pivotal in crafting and executing innovative campaigns that have propelled the establishment’s expansive suite of over 25 dining venues into the limelight, significantly boosting their profile and revenue in 2023.
With a decade of experience in the region, Sanja’s ascent through the ranks is marked by her adeptness in event management and surpassing annual sales targets. Her tenure with luxury brands and deep understanding of the customer experience have been crucial to her success at Jumeirah.
This year, Sanja was instrumental in the successful launch of Cala Vista at Jumeirah Mina Al Salam, which introduced a new Italian dining concept to Dubai’s gastronomic landscape. The venue has since achieved outstanding financial results, with a 90% revenue increase over the initial six months and a significant rise in guest visits.
Sanja’s collaborative ethos was brilliantly showcased during the exclusive Pierchic Long Dinner Table series. This event united talents from Pierchic, Al Muntaha, and visiting chefs for a memorable culinary event that significantly enhanced the buzz around Madinat Jumeirah’s dining scene. She also pioneered the Big Gourmet Brunch series, linking multiple dining venues for a unique gastronomic experience.
Her strategic initiatives have not only enriched Madinat Jumeirah’s culinary reputation but also ensured a lasting impact on Dubai’s dining culture. Sanja’s effective leadership in forging global and regional partnerships further underscores her innovative approach, with successful collaborations with notable brands like Jimmy Choo and Abdullah Lufti.
The effectiveness of her strategies is reflected in the considerable accolades received by Madinat Jumeirah’s restaurants, including Michelin Guide listings and Gault & Millau awards, along with multiple recognitions from local hospitality awards.
Sanja’s foresight in marketing strategy and trend anticipation has earned her nominations for prestigious awards across the hospitality sector, affirming her status as a leading figure in the industry.
Sanja Dimitrijevic’s unwavering passion, visionary leadership, and commitment to excellence mark her as a deserving nominee for this recognition. Her profound impact on Madinat Jumeirah’s success and her relentless pursuit of excellence in F&B marketing set her apart as a luminary in the hospitality industry. As 2024 progresses, Sanja eagerly anticipates launching new, exciting projects that promise to further elevate the culinary experiences at Madinat Jumeirah.
