
For Sara, Corporate PR Manager at SHG, recent years have brought a cascade of achievements, marked by innovative projects, strategic partnerships, and an ever-expanding portfolio of global openings. Her exceptional leadership in PR has been pivotal in enhancing SHG’s public image, aligning seamlessly with the company’s ambitious objectives.
Sara’s strategic PR initiatives have been wide-ranging and impactful. From orchestrating high-profile press interviews and announcing international expansions to penning thought leadership articles and participating in industry panels, she has adeptly positioned SHG’s leaders as pioneers in the hospitality sector. Her skill in weaving these elements into SHG’s overarching goals has cemented the company’s reputation as a forward-thinking industry titan.
With a decade of PR experience in the GCC and a solid foundation in journalism, Sara possesses the acumen necessary for effective cross-departmental collaboration, ensuring that every communication resonates with SHG’s core brand values. Her partnership with the Corporate Marketing Team has pushed creative limits, driving significant market share growth, enhancing brand perception, and amplifying SHG’s presence on the global stage.
Sara’s relentless dedication, innovative creativity, and visionary approach have not only contributed to SHG’s ongoing success but also make her a standout nominee for the PR Powerlist. Her role has been crucial in establishing SHG as a leader in the competitive landscape of global hospitality.







































