
XO Consultancy, launched in 2020 by Seher Farooq, has emerged as a formidable player in the media, advertising, marketing, branding, and PR & communications sectors. Based in Dubai, this agency has rapidly gained a reputation for excellence under Seher’s forward-thinking leadership. As a specialized firm, XO Consultancy serves the Food & Beverage (F&B), Hospitality, and Lifestyle sectors with tailored marketing, PR, influencer management, and social media strategies that meld creative flair with strategic precision. This approach ensures that each client’s distinct brand identity and objectives are met with bespoke solutions.
Under Seher’s stewardship, XO Consultancy boasts a client list peppered with influential names such as Amelia Dubai, Zenon Dubai, and Kiara Dubai, among others, and is preparing for the launches of venues like Gatsby and Triple 7. Seher’s expertise spans a broad range of industries, with previous successful collaborations with high-profile establishments like Saya Brasserie and Bella.
Noteworthy among XO’s achievements is orchestrating the debut of Float Dubai, the world’s largest floating nightlife venue, and the much-anticipated launch of Amelia Dubai at the Address Sky View Hotel. The firm’s global reach is evident with projects like Amelia Faraya and the relaunch of Amelia Beirut, enhancing its international standing.
XO Consultancy is also renowned for its pioneering work in PR gifting, creating distinctive and memorable gifts such as Scottish land parcels that confer the titles of Lord or Lady. This inventive approach was particularly impactful during the KQ Dubai launch, adding a touch of nobility and creating buzz. Similarly, for the launch of Triple 7, influencers received custom mini arcade machines, echoing the venue’s theme and providing an engaging teaser of the experience to come.
With the establishment of XO Talent, Seher is expanding her influence further, positioning the agency as Dubai’s top talent firm in Art, Music, and Culture. This expansion highlights her commitment to nurturing excellence and innovation across various creative industries, reinforcing her leadership in the dynamic world of marketing and PR.







































