Join us as we highlight the key moments from ATM 2024, where industry leaders gathered to discuss the transformation of hospitality in the Middle East. Haitham Mattar, Managing Director of IHG, opened the Future Stage with insights on navigating industry complexities. Sandeep Walia of Marriott International and Amnah Ajmal of MasterCard shared the latest trends report on traveller behaviour. Adrian Messerli, Bassem Saudy, and Sitara Saeed explored upcoming trends such as de-seasonalisation, blended travel, and short-term rentals, offering actionable strategies to future-proof hospitality businesses.