This week, we had the incredible honour of attending MENA’s first and only dedicated bar and beverage trade show, an electrifying debut packed with world-class exhibitors, immersive activations, and game-changing conversations.
On Day 2, the spotlight turned to the future as leading voices in the MENA region took the stage with Seymone Moodley to delve into Sustainability and the Circular Packaging Industry. A powerhouse panel featuring Ziad Karam, Head of Corporate Relations at Diageo MENA; Sara Jackson, Secretary General of the Circular Packaging Association; Mohamed Daoud, Founder & CEO of Development Inc. International; and Omar Shihab, Founder & Chief Sustainability Officer of BOCA, shared bold visions and practical pathways for reshaping our world, one conscious choice at a time.
A heartfelt thank you to Diageo and the Gulf Bar Show for the invitation and for setting a new benchmark with this landmark event. Congratulations on a phenomenal first edition. We’re already counting down to Season 2!