
Benoit Lamonerie is the founder and CEO of 111 Management, overseeing hospitality brands such as Beefbar, Kaspia, L’Atelier Robuchon Dubai, Le Petit Beefbar, Terra Solis by Tomorrowland, African Queen, FTV Club, and Le Majlis. With over two decades of leadership spanning in real estate, hospitality, F&B, entertainment, motorsports, and government-backed corporations, he has built a reputation for delivering results and driving industry growth.
A former professional race car driver, Benoit transitioned into motorsports management, holding key positions at the French Federation of Motor Racing (FFSA) and FIA London. His UAE journey began in 2003 when he organised the first international motor racing event at the Dubai Autodrome, later leading its development under Union Properties.
His expertise in corporate restructuring saw him serve as CEO of multiple publicly listed companies, including Gulf General Investment Company (GGICO) and Marka PJSC, where he successfully revitalised F&B and hospitality divisions. In 2020, he became an F&B advisor to the personal office of His Highness Sheikh Butti, before founding 111 Management in 2021.
Today, 111 Management oversees a growing portfolio, including GATSBY (Barcelona) and Crazy Horse (Paris), while Benoit also advises international groups like ACCOR (UAE) and Yakoon (KSA) on F&B projects. A firm believer that people, location, project, and concept must align for success, he continues to shape the hospitality landscape with his strategic vision.