
Reif Othman, a Singaporean chef and restaurateur based in Dubai, is known for his innovative take on Japanese cuisine. In 2019, he launched REIF Japanese Kushiyaki in Jumeirah’s Dar Wasl Mall, followed by locations in Dubai Hills, and Cairo. His latest ventures include Hoe Lee Kow, an unconventional Korean concept, and TERO, The Experience by Reif Othman, a private dining experience.
With a background in finance and over 15 years in the UAE’s F&B scene, Reif blends Japanese techniques with Italian and French influences, consistently setting culinary trends. Beyond restaurants, he runs Soleside by Reif, a streetwear store, and takes on international pop-ups and consultancy projects.
His passion for food started in Singapore, leading him from Zuma Dubai to Play Restaurant & Lounge and beyond. As a self-funded entrepreneur, Reif continues to push boundaries, shaping Dubai’s dining scene with creativity and expertise.