Consumers need to be aware of unfair practices and producers when dealing with Italian products, according to Gianpaolo Bruno, trade commissioner, Italian Trade Agency for UAE, Oman and Pakistan.
“What we are exhibiting here shows that authentic Italian products are produced under strict regulations in terms of supervision of the whole chain from the farm to the table through careful production and transportation,” he added.
A PDO or PGI seal of approval from the European Union can help differentiate authentic products from fraudulent ones, according to Gianpaolo.
“Authentic Italian products sometimes get a particular seal of quality from the European Union called the PDO and PGI stamp which is granted to almost 300 Italian products. Consumers should look out for this seal to ensure top quality.
“Trade is looking very good between UAE and Italy, at the moment we export food products worth 320 million euros every year and these figures are growing. We believe there is potential for further growth which is why we are doubling our efforts to get our companies known in the region,” he added.