Bani Haddad founded Dubai-based Aleph Hospitality in 2015 whenhe saw the need for a progressive and responsive alternative to traditional hotel management. Today, Aleph Hospitality is a leading independent hotel management company in the Middle East and Africa with a focus on driving benefits to owners to maximize their returns. The hotel management solution is tailored to fit the various types of investors, hotel categories and market specifics, and Aleph Hospitality handles all aspects of hotel operations at any stage of development.This begins withsite and brand selection to technical assistance, pre-opening and day-to-day operations. Aleph Hospitality has a track record of improving ROI right from the outset of a project. Aleph Hospitality’s current portfolio counts 11 properties in the Middle East and Africa with more than 15 properties in the pipeline.Impressively, the company is on track to reach their goal of operating 50 properties by 2026. Bani Haddad has established preferred partner status with leading hotel brands such as Marriott, Hilton, Hyatt, Accor, Rotana, Best Western, Radisson, IHG, Wyndham, Minor and Fauchon Hospitality. Recent achievements include the launch of the sustainable development programme, Aleph Cares, with specific targets for all hotels under Aleph’s management under the five pillars: management approach, energy & water consumption, waste management, product selection and CSR & solidarity. Bani also launched the Aleph Innovation Lab which is a mentorship programme to offer early-stage travel, tourism, and hospitality startups a springboard to launch and grow their business. Additionallyin 2022, Bani launched Aleph’s first group F&B concept; the Asiatic restaurant, opened at Best Western Plus Westlands in Nairobi, Kenya. At the end of 2022, Aleph Hospitality performed a record-breaking achievement in taking the newly built La Maison Hotel Doha in Qatar from an empty space with no furniture or staff to a fully operational hotel in just ten weeks. On the 7th day of operation, they reached peak occupancy of 90% and made a 75% gross profit during the World Cup period. In February 2023, Bani secured an exclusive partnership with French Fauchon Hospitality. The agreement names Aleph Hospitality as the exclusive developer and operator of the glamourous Fauchon L’Hôtel portfolio in the Middle East and Africa. Fauchon L’Hotel already has a luxury hotel under development in Diryah Gate, Saudi Arabia, with 89 rooms, Fauchon-branded restaurants, lounges and rooftop venue. In March 2023, Bani opened a regional office in Saudi Arabia to support Aleph Hospitality’s growth in the Kingdom and appointed Tariq Yousef Dowidar as Vice President, Saudi Arabia. At present, three new projects have already been signed in the Kingdom: Abha Hotel, a 110-room upscale hotel in local heritage design; Jeddah Hotel, a 112-room business hotel in the city; and Obhur Jeddah Hotel, a 110-room leisure hotel for families.