The past four years has seen Chadi lead Ennismore (and prior to the acquisition, sbe) in the region, as Brand COO and Head of Middle East & Asia Pacific as the brand continues to grow exponentially and hit multiple key milestones. Mondrian Doha, Ennismore’s first property in the Middle East is now entering its sixth year – a huge achievement, since it was this hotel that paved the way for other global hospitality brands to open in the region. The brand’s footprint in the Middle East has grown from one property: Mondrian Doha, to four in the past few years alone with the opening of a flagship SLS in Dubai, quickly followed by Hyde Dubai and 25hours Hotel One Central in 2021.These are celebrating or coming up to their second anniversaries. There are 13 Ennismore projects in the pipeline in active stages of development within the region. These new destinations will bring exciting entertainment and F&B offerings as well as co-working spaces, making them ideal destinations for travellers as well as locals. This exciting growth in the MENA region will account for 15% of the brand’s global pipeline. Following the success of 25hours, SLS and Hyde in Dubai, Ennismore is set to open approximately 21 new lifestyle collective hotels within the Middle East over the next few years, with a focus on the UAE, KSA and Egypt. Continuing to remain locally minded,adapting and catering to the relevant markets and audiences, Chadi ensures all brands coming to the market have a purpose at the heart.