The Salad Jar will partner with Fine Fare Food to launch its products at Spinneys and Waitrose this month, marking its first move into retail, Catering News has learned.
The company, which specialises in directly distributing its jarred salads to customers via an app-based delivery service, will start by stocking its top six selling salad jars in the supermarkets, with the aim of expanding its recipe selection and product line in the near future.
The Salad Jar founder, Danielle Sallam told Catering News: “With excitement, The Salad Jar is embarking on our first retail partnership with Fine Fare Food and launching in select Spinneys and Waitrose stores this month.
“We’re really fortunate to have a diverse and agile team at The Salad Jar, and will be able to support this partnership with mostly existing operational infrastructure and team members. We’re confident that our partnership with Spinneys and Waitrose will add tremendous value to our overall brand identity.”
The company will manage the partnership with its core team and existing infrastructure, and may add “a few key components dedicated to this partnership”.
Recently, The Salad Jar has taken on another administrative staff member and more delivery drivers in order to support the continuous growth of the business.
“This will allow us to shift some of our most experienced team members and logistics crew to focus on this new and important part of our business,” said Sallam.
“We anticipate a positive impact that may actually help to increase, not decrease, our delivery business. With this partnership, we’ll be expanding our footprint and reach well beyond our existing delivery zones, so we expect to experience meaningful customer growth.”
