Don Julio Gonzalez began his tequila-making journey in 1942 and spent decades perfecting the art of his process to achieve the highest quality standards, leading him to produce the most renowned tequila in Mexico. Today, on the occasion of its 80th anniversary, and as in each of its celebrations, Tequila Don Julio is proud to honour the life and work of its founder, as well as his passion and devotion to the tequila culture, with the release of Tequila Don Julio Última Reserva, a limited edition of the special 36-month aged luxury Extra Añejo Tequila that preserves the Don Julio Gonzalez’s ultimate legacy: the final agave harvest that he planted with his family in 2006.
As a way of paying tribute to the art and devotion of Don Julio González, this final agave harvest was reserved to give a shape to a truly special edition. Although it is a new variant that will stay in Tequila Don Julio’s portfolio, only a highly limited quantity of this luxurious and exceptional liquid will be put up for sale each year, until it reaches the end of this final agave harvest. The bottle is carefully adorned with piña-inspired designs, from the etched cap to the faceted base, that provoke the admiration of those who have the privilege of acquiring this exclusive collector’s edition.
The production of Tequila Don Julio Última Reserva is the maximum expression of the exceptional artisanal process characteristic of the brand, and it also has the particularity of having been developed from the Solera aging method, which combines and matures tequilas with different characteristics, allowing the final agave harvest of Don Julio González and his family to remain at the heart of this exceptional and exclusive tequila. Moreover, it was rested in oak barrels previously used to age bourbon, and then it was finished in Madeira wine-seasoned casks.
The result is an exceptional tequila beautifully golden in colour that begins with a nose of toasted oak and caramel, follows with hints of apricot and orange, and finishes with deliciously smooth honeyed agave that is best enjoyed neat.
“When Don Julio González embarked on his tequila-making journey for the first time, he produced a special private reserve that was meant to be shared with his family and close friends,” says Cynthia García Espinoza, Head of Tequila Don Julio at Diageo in Mexico. “We are proud to start this year’s celebration with the release of Tequila Don Julio Última Reserva, an offering that honours the legacy of our founder and celebrates 80 years of his experience, with a liquid that was created to be enjoyed exactly as Don Julio intended — sharing it with those closest to you,” she added.
The first batch of Tequila Don Julio Última Reserva will be available in select markets while supplies last, with the indication of the year of release on the label.
Celebrate together with Tequila Don Julio 80 years of our founder Don Julio Gonzalez’s experience, legacy and passion for the art of making tequila, and don’t miss the opportunity to purchase Tequila Don Julio Última Reserva.