
Pitfire Pizza, the homegrown pizzeria known for its artisanal sourdough creations, has opened its seventh dine-in outlet in the heart of Jumeirah Village Circle. This opening marks an exciting step in the brand’s journey, bringing its award-winning pizzas, which are not quite Neapolitan and not quite New York, as well as its beloved casual dining experience, to one of Dubai’s fastest-growing residential communities.
Located at West View Tower near Circle Mall, the restaurant, spanning 1,200 square feet, has been designed as an intimate and welcoming space for the community. With seating for up to 16 indoors and 20 outdoors, the new branch offers a cozy setting for families, friends, and pizza lovers to come together. With convenient street parking, Pitfire JVC is easy to access and adds a fresh energy to the neighborhood’s growing dining scene, giving residents a local spot to gather, connect and enjoy artisanal pizzas.
The interior of the JVC branch stays true to Pitfire Pizza’s signature rustic charm. The space features cozy booths with wooden tables and comfortable seating, framed by Pitfire’s iconic art wall. The vibrant colors and bold details bring a creative, playful energy to the space that feels unmistakably Pitfire. Whether dining indoors or on the terrace, guests are welcomed into a relaxed setting created for both everyday meals and memorable moments.
Michele Johnson, Co-founder of Pitfire Pizza, said: “Opening in JVC felt like the natural next step for us. Many of our regulars live here, and we’re happy to finally arrive in their neighborhood. It’s a place we’ve always respected for its energy and sense of community, and this branch lets us be closer to the people who have supported Pitfire over the years while also welcoming new guests.”
Guests visiting the JVC branch can enjoy Pitfire’s full menu, from handcrafted sourdough pizzas to fresh pastas, crisp salads, sides, and desserts. The 72-hour fermented sourdough crust remains at the heart of every pizza, offering the perfect balance of flavor, texture, and mouthfeel that has made Pitfire a cult favorite.
Open Sunday to Thursday from 11:00 AM to 11:00 PM and Friday to Saturday until 12:00 midnight, Pitfire JVC is ready to welcome guests for lunch, dinner, or a casual meal with friends. With both indoor and outdoor seating, parking available across its surroundings, and delivery bringing the experience home, Pitfire Pizza is set to become a new neighborhood staple for the JVC community.







































