Under Ünverdi’s dynamic leadership, Rixos Hotels has made a significant impact on the global stage, thanks to his exceptional expansion strategy. As the Managing Director of Rixos Hotels, Ünverdi oversees an impressive portfolio of properties, including five hotels in the UAE, SO/ Sotogrande in Spain, and the Heritage Grand Perast by Rixos in Montenegro. Additionally, he has been instrumental in spearheading the soon-to-launch platform – ALL Inclusive Collection. Thisaimsto build upon the success of Rixos, a pioneer in the all-inclusive market with over 20 years of experience, renowned for its unique “all-inclusive, all-exclusive” concept. The ALL Inclusive Collection, led by Cenk, will harness the expertise and knowledge of the Rixos team in design, F&B programming, and entertainment. This expansion not only introduces new guest experience strategies but also emphasises enhancing offerings and services.This ensuresstringent hygiene standards, andsafety protocols are uniform across all Rixos Hotels’ propertiesboth in the Gulf Region andon a global scale. Ünverdi’s exceptional entrepreneurial skills and innovative mindset have also led to the creation of alternative revenue streams for Rixos Hotels.These include increased day use of hotels, gym memberships, gift voucher sales, transfer and vehicle rentals, event spaces, including various other endeavour, contributing significantly to the company’s overall revenue increase by over 10%. His ability to identify and leverage new business opportunities showcases his role as a calculated risk-taker. A driving force in the pursuit of sustainability within the hospitality industry, Ünverdi has firmly established Rixos Hotels as a trailblazer in this domain. He has championed the adoption of Accor’s Global Sustainability Program, Planet 21, demonstrating a strong commitment to environmental responsibility. Each Rixos property has diligently calculated its carbon footprint consumption, reflecting the brand’s dedication to monitor and mitigate its environmental impact. Emphasising energy-saving practices and fostering awareness among employees, Ünverdi has successfully reduced the properties’ electricity and energy bills, promoting a mindful and conscious guest experience. Furthermore, Rixos Hotels’ commitment to recycling the use of environment-friendly materials underscores their dedication to preserving the environment and conserving valuable resources. In addition to his environmental efforts, Ünverdi prioritises understanding and addressing the expectations of Rixos Hotels’ stakeholders. He actively supports the local economy by seeking out and partnering with local service plusgoods suppliers while championing sustainable procurement practices. Rixos Hotels’ conscious selection of energy, water, waste-efficient eco-friendly products and services is a testament to their commitment to promoting sustainable tourism and contributing positively to the community. Ünverdi’s visionary leadership has propelled Rixos Dubai towards continued success and recognition in the hospitality industry. Through strategic partnerships with highly acclaimed brands such as UAE Pro League, Emirates NBD, Aquaventure, Dubai Parks and Resorts, and Dubai Expo 2020, he has positioned the Rixos brand across prestigious channels, elevating its visibility and reputation. As a result of his team’s collective efforts and Ünverdi’s guiding influence, Rixos Hotels Gulf has been consistently receiving major industry awards, including the prestigious “Leading Hotel Group” accolade at this year’s Leaders in Hospitality Awards.