As CEO, Aloki is a leading tour de force at FIVE Hospitality. His ethos at FIVE Hotels and Resorts, reflects an ecosystem with high quality property hardware and cutting-edge experiential software, which allows the brand to drive high performance (for both customer satisfaction scores and revenue records) and has therefore, consistently outperformed competitors.
As one of the Co-Founding Members of FIVE Holdings, Aloki is credited for rapidly selling out FIVE Palm Jumeirah’s Luxury Residences for $400million.
He is the creative genius behind hugely successful homegrown concepts such as Dubai’s iconic rooftop destination, The Penthouse, FIVE’s signature Italian, Cinque and MSG-free, gourmet Chinese, Maiden Shanghai at FIVE Palm Jumeirah along with immersive street-food dining experience, Soul St. and Jumeirah Village Circle’s first ever nightclub, The Mansion at FIVE Jumeirah Village.
A seasoned hotelier and culinary expert, Aloki is the brain behind FIVE’s renowned dining concepts. His aim in creating these homegrown F&B concepts was to cater to Dubai’s multicultural diaspora – with varied palates, thus proving that original offerings were able to be stratospherically successful with locals and visitors alike. Each Head Chef is personally hand-picked by Aloki with a mission to match the creative and technical skills of the kitchen with the vibe of the venue in order to enhance the overall experiential gastronomic offerings at FIVE.
Aloki’s passion-driven endeavour, FIVE Music fulfils the brand’s vision of uniting an international music-loving audience in front of the FIVE stage – whether it be on Beach by FIVE or trademark Dubai rooftop destination, The Penthouse.
Opening in 2023, FIVE LUXE, JBR, will embody the authentic and unique Vibe at FIVE that global Millennials love.
Aloki was a key player in the conceptualization and marketing of FIVE LUXE, JBR, which resulted sales of a total inventory worth –over AED 1 million (SENSORIA), AED 365 million (FIVE LUXE Hotel Rooms) and AED 1.4 million (FIVE LUXE Residences).