Haitham is a transformational hospitality, travel & tourism leader and an agent of change who is known for building high performing teams and creating strategy-based organizations. In addition to his role of Managing Director, India, Middle East and Africa (IMEA), he is responsible for driving the growth and strength of IHG and its hotels across the region. Haitham is also part of the Tourism Developments Board in the UAE. He is skilled in destination development & marketing, tourism product, attractions development, investor relations, tourism strategy, airlift development, digital marketing, and partnership marketing.
Haitham also served as Senior Advisor to the Saudi Ministry of Tourism, advising on the National Tourism Strategy and the execution of the commercial tourism strategy. The goal was to position Saudi Arabia as one of the world’s top, emerging tourism destinations.
Prior to this, Haitham was the CEO of the Ras Al Khaimah Tourism Development Authority, where he successfully repositioned Ras Al Khaimah to become one of the fastest growing, adventure destinations in the world.
With more than 25 years of experience in global destination, hospitality management and marketing, Haitham has also held senior roles within IHG, as well as Marriott and Hilton Worldwide.
Haitham continues to serve as an advisor to several travel and tourism organizations. Having been involved with UNWTO for several years, in 2020he was appointed as a Special Advisor to the Secretary General of the UNWTO on Sustainable Tourism Development. Additionally, He currently serves as an advisory board member of the Arabian Travel Market and Global Thinkers Forum (GTF).