Issam Kazim, CEO of DCTCM, has been at the helm since February 2014, leading the branding, promotion, and marketing of Dubai. Under his leadership, DCTCM has built a strong team and an extensive network of international offices. Kazim is pivotal in forging global partnerships and fostering relationships with industry stakeholders, partners, and investors, boosting tourism in the city. He frequently represents Dubai Tourism at events and media engagements and serves on the Board of Dubai Media Council. His tenure is marked by the development of innovative tools and data-driven platforms that enhance the visitor experience.