
Since taking the helm in 2022, Amal El Ansari has redefined culture, performance and purpose at Swissôtel Al Ghurair and Swissôtel Living Al Ghurair. With her OneTeamOneFamily ethos, she fostered a workplace anchored in belonging, diversity and growth, this is reflected in a 9.0 employee engagement score, 46% female leadership and a 93% average occupancy.
Her sustainability leadership has been both strategic and heartfelt. From rooftop produce and waste-to-compost initiatives to digital housekeeping tools and weekly team trainings, Amal has embedded sustainable thinking into every layer of operations. Under her guidance, the hotel earned Green Globe Certification twice and picked up major accolades, including Sustainable Hotel of the Year.
On the commercial front, she delivered +4.69% over GOP budget in 2024, drove a 140% flow-through, increased direct web contribution by 40% and grew ALL loyalty enrolment by 137%. Her sharp business acumen is matched by her ability to inspire, empower and connect with guests, teams and stakeholders alike.
A seasoned leader with nearly 30 years of experience and a Swiss MBA, Amal’s impact extends far beyond the hotel walls, championing community initiatives, women’s empowerment and people-first leadership that leaves a lasting legacy.







































