With a hospitality career spanning 15 years, Asad Haroon has built a reputation for decisive leadership, operational rigour and an unwavering focus on people and planet. In 2024, he led the record-breaking rebranding of two landmark properties, The Heritage Hotel and Hotel Boulevard under Marriott’s Autograph Collection, completing one of the group’s fastest-ever onboardings in just three weeks.
The transition was not only seamless but also strategic, with no disruption to guest experience or team morale. In fact, guest satisfaction scores surged past Marriott’s benchmarks by 8% and employee retention increased by 18%, a testament to Asad’s people-first approach and talent development focus.
Under his leadership, the properties have also doubled down on sustainability. Energy-saving initiatives, including smart meters, optimised HVAC systems and energy-efficient lighting reduced energy costs by 14%. Water conservation efforts such as low-flow fixtures and recycling systems cut consumption by 18%. These initiatives culminated in both hotels earning Green Key Certification, one of the world’s leading eco-labels.
At Hotel Boulevard, Asad redefined the culinary landscape by bringing in two internationally acclaimed concepts, TOTÓ Dubai and TATEL Restaurant Dubai, transforming the property into a magnet for Dubai’s dining crowd. The F&B pivot boosted visibility, increased revenue and elevated the guest experience well beyond the ordinary.
From sustainable innovation to high-impact F&B strategy, Asad Haroon’s leadership is proof that operational excellence and guest-centricity can go hand in hand. Strategic, sharp and always one step ahead, he exemplifies what it means to be a hospitality heavyweight
